Privacy Policy

Information We Collect

We collect information you provide directly to us when you browse our store, create an account, place an order, or contact us. This may include:

• Full name, email address, phone number and billing/shipping address
• Payment information (processed securely via Shopify Payments — we do not store card details)
• Order history and purchase preferences
• Account login credentials
• Messages or enquiries you send to us

We also automatically collect certain technical data when you visit our site, including:

• IP address, browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfil your orders, including sending order confirmations and shipping updates
• To manage your account and provide customer support
• To send promotional emails, newsletters and special offers (only if you have opted in)
• To improve our website, products and overall shopping experience
• To detect, prevent and address fraud or security issues
• To comply with legal obligations under UK and EU law
• To personalise your experience and show relevant product recommendations

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:

• Service Providers: Trusted third parties who assist us in operating our website and fulfilling orders (e.g. Shopify, payment processors, shipping carriers)
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In the event of a merger, acquisition or sale of assets, your data may be transferred as part of that transaction
• With Your Consent: In any other case, only with your explicit consent

All third-party service providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyse site traffic, and personalise content. Types of cookies we use include:

• Essential Cookies: Required for the website to function (e.g. shopping cart, login sessions)
• Analytics Cookies: Help us understand how visitors interact with our site (e.g. Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance
• Preference Cookies: Remember your settings and preferences for a better experience

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Specifically:

• Order and transaction records are retained for a minimum of 6 years in accordance with UK tax and accounting regulations
• Account information is retained for as long as your account remains active
• Marketing preferences are retained until you withdraw consent

When your data is no longer needed, we securely delete or anonymise it.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request that we limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

Third-Party Links

Our website may contain links to third-party websites, social media platforms, or partner services. These sites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policy of any third-party site you visit.

Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your information against unauthorised access, loss, alteration or disclosure. These include:

• SSL/TLS encryption for all data transmitted through our website
• Secure payment processing via Shopify's PCI-DSS compliant infrastructure
• Restricted access to personal data on a need-to-know basis
• Regular security reviews and updates

While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to maintaining best practices.

Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email.

We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or how we handle your personal data, please don't hesitate to reach out to us.